Food Allergy Canada launches Shine a (teal) light campaign to promote an inclusive Halloween for children at risk of an anaphylactic reaction

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Food-Allergy-Canada

TORONTO, ON – October 18, 2018 – Food Allergy Canada is encouraging Canadians to shine a teal light this Halloween to help take the fright out of food allergies and promote a safe and happy night of trick or treating for all.

By changing a porchlight or using another light source with the colour teal – the universally recognized colour of food allergy awareness – Canadians will be sending a strong message of inclusion to children with food allergies.

Food allergy affects almost 500,00 children (among more than 2.6 million Canadians) and is the leading cause of potentially life-threatening anaphylactic reactions. As even a small amount of an allergen, if ingested, can cause a serious reaction, avoidance is the only sure means of staying safe. This is particularly challenging at Halloween, as little trick-or-treaters are tempted with candy and snacks that might include ingredients they are allergic to.

When participating in the Shine a light campaign, Canadians are telling kids with food allergies and their parents that there will be safe, non-food options, or allergy-friendly treats, available to them when they come to the door…

Lesen Sie weiter auf: Food Allergy Canada launches Shine a (teal) light campaign to promote an inclusive Halloween for children at risk of an anaphylactic reaction
Quelle: Food Allergy Canada
Titelbild/Grafik by Food Allergy Canada

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